I think most people would agree with me when I say that the worst part of watching a documentary is feeling like there is nothing you can do to stop the harsh reality of a situation. Earlier this month, I learned that a garbage patch the size of Queensland, Australia – that’s 4 times the size of California! – surrounds an island in the North Pacific Ocean. As you’ll see in the video, the toxic, discarded plastic from our own consumption is killing millions of birds every year.
Along with this video comes a message, a message that some marketers and companies are clearly listening to – create awareness and support eco-friendly products. Now more than ever, customers are given a chance to make a difference with their purchases – however small it may be.
Method, a hand soap and home cleaning manufacturer, is raising awareness about the importance of keeping plastic out of our oceans. Method is packaging its new hand soap in the first bottles to be made with plastic collected from the ocean. How cool is that?! The team at Method set out to Hawaiian beaches and gathered more than a ton of plastic from the ocean to support this initiative.
Using the power of marketing, Method helped make this environmental cause easy for consumers to understand and easy to support. What a beautifully clever idea!
Happy soap shopping everyone!